![]() The trailer does a fantastic job of explaining the game in a clear and entertaining way and seeing a large finished portion of the game gives us reassurance the developers are capable of making the game. The trailer ends with the music reduced to a muffled whisper as we see Beat looking out of the window of a subway train car.Īt the most abstract level, the structure of this trailer is: It follows this up with a title card about the 100% original soundtrack before ending on a final musical montage of a few songs. The footage shows non-combat situations, and dialogue bubbles as she interacts with other characters. This looks completely different from the previous shots, it immediately expands the scope of the game (and the text spells out "that's only HALF the game." It adds that you explore the cityscape, uncover secrets, play mini games, help out locals and rehearse with your band. This is when it cuts to a shot of Beat in a shop. Then once we're up to speed, the explanation resumes with the ways the game adds complications like objects coming in two lanes at once, multi-hit enemies, etc. Now that we understand how the game works, they show a clip of raw gameplay which we can better comprehend now that we've been given an explanation. It doesn't tell us anything about the gameplay, but it's short and memorable it's stuck in my head ever since the first time I watched it. What follows is the core message of the game "This is Unbeatable, a game where music is illegal and you do crimes." This is a great one-liner which is unique and intriguing. This game is stylish as all heck and it knows it! The typography and layout feels energetic and shows a lot of attitude. ![]() It explains the character and the nitty gritty details of how to play the game. Here is where the trailer kicks into gear with the overlayed text which is reminiscent of a lyric music video. After the exciting intro we get a title screen which moves to the beat, which builds anticipation to the next section. It's not clear how the game works yet, but it's a lot of fun to look at. By showing the goods up front they earn a lot of good will and attention. This trailer is already a cut above the rest because of its amazing art and music. The opening of the trailer is a flashy intro which intercuts the animated sequences and gameplay. "That's cool, but is this all there is to the game?" (Walkthrough of game's additional content, missions, characters, story, etc.) "But is that all there is? Will this get boring?" (Explanation of how the game gets more difficult) "That was nice and flashy, but how do I play it?" (Explanation of how to play the game) "What is this game?" (Gameplay and cinematics show the game) Without even getting into the content of the trailer, this is a great outline which answers all the pertinent questions as they naturally occur. The music cuts out and the trailer ends quietly Here's a breakdown of the trailer's structure:Ģ5 sec opening with a mix of cinematics and gameplayĢ5 sec walkthrough of how to play the gameĢ0 explanation of how the gameplay gets more difficultĢ0 sec walk through the other facets of the game like exploring the open world, interacting with characters, doing missions, playing minigames, etc.Ģ0 sec musical breakdown section citing the 100% original soundtrack Reassurance the developers can follow through I'm not an expert on this particular type of trailer, but I think there are key things which might motivate people to back a project. This is a trailer for a Kickstarter campaign which means its goal is to get you to back it before the campaign ends. Holy moly this trailer is so good it makes me want to throw my hands up into the air and yell "I would never be able to make this trailer!" I talked about the graphics of this trailer in my post about how parts of the trailer "frame" the game differently but there's a lot more to this trailer which I want to unpack.
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